The Rise of Modern Hanfu in Everyday Fashion
Imagine strolling through a bustling market, exploring popular tourist spots, or heading to work or school, all while dressed in a flowing, wide-sleeved hanfu. This traditional Chinese attire, rich with historical charm, has become the latest fashion craze among people in China.
Hanfu, with its deep roots in Chinese tradition, resonates with a growing appreciation for cultural heritage and aesthetics. Once reserved for special occasions or photo shoots, hanfu is now becoming a common sight in everyday life, from shopping trips to daily commutes.
The Soaring Popularity of Hanfu
In recent years, the influence of Chinese traditional culture has surged, bolstered by cultural festivals like China Huafu Day and various tourism events. This cultural wave has significantly boosted hanfu's popularity. A notable incident involving an international brand allegedly copying the "mamianqun" (a type of pleated skirt) further heightened awareness and interest in hanfu.
Hanfu is no longer confined to specific groups. Its appeal has spread across genders, ages, and city tiers, reaching a wide audience. From first-tier cities to cultural tourism hotspots, hanfu consumption is expanding geographically.
Currently, the primary consumers of hanfu are young women. First-tier and cultural tourism cities are the main markets, with rapid growth rates. Interestingly, preferences for hanfu styles align closely with local cultural backgrounds. For example, Xi'an residents prefer Tang Dynasty hanfu, while those in Nanjing and Beijing favor Song and Ming Dynasty styles.
Hanfu enthusiasts can be categorized into three groups: the "aesthetic group," the "immersive group," and the "professional group." The aesthetic group includes beginners who love beauty, travel, and trying new things, driven by the mantra "beauty is justice." The immersive group focuses on complete ensembles, including makeup and accessories, with specific style requirements. The professional group, mainly young, high-spending students, demands high standards in style, appearance, and quality.
Modern Hanfu: Everyday Wears
The scenes of wearing hanfu are evolving from traditional settings like festivals and cultural events to everyday activities. Special occasions like Chinese New Year and Mid-Autumn Festival see hanfu as a bridge between tradition and modernity, enhancing the festive atmosphere and promoting cultural exchange.
In everyday wear, modern hanfu experiments with various fabrics like cotton, linen, and chiffon, enhancing comfort and breathability for different seasons. The designs lean towards low-saturation colors and simple, fresh patterns, making them easy to pair with modern outfits and suitable for daily wear.
Statistics show a significant increase in hanfu worn for everyday activities. Modern hanfu, blending traditional aesthetics with contemporary cuts, meets young consumers' taste while accommodating daily practicality.
The Popularity of Mamianqun
Mamianqun, a pleated skirt, is often the first hanfu piece people try.
Consumers prioritize the visual appeal of mamianqun, followed by comfort, breathability, and style. As mamianqun becomes more common in daily wear, practical features like adjustable waists, anti-exposure designs, and appropriate lengths are increasingly valued.
Meeting these core fashion needs drives mamianqun towards four emerging trends: differentiated skirt lengths, modernized patterns, diverse fabrics, and practical wearability.
Fabrics like cotton and chiffon, which are soft and skin-friendly, are becoming popular, enhancing comfort and fit. Modern mamianqun also features subdued colors and simple patterns, making them easier to pair with contemporary clothing. The addition of zippers at the waist further improves practicality.
